Review replies for dental practices
We never need — or want — access to your records. You keep everything. We write safe replies without seeing a single patient note.
GDPR data minimisation by design. We ask for only what's needed to write the reply — nothing more. No system access, ever.
No case-by-case debate in public. Replies stay general. Sensitive matters get routed offline — every single time.
We’ve engineered a process where your patient data stays within your walls. We only ever see what the public sees.
A patient leaves a public review on Google. It contains no clinical data or verified identity.
We analyze the text of the review. We never request access to your PMS (Dentally/SOE) or patient files.
We provide a reply that refuses to confirm patient status, protecting you from confidentiality breaches.
The public thread is closed. Any clinical discussion is routed back to your internal private channels.
We ensure your public replies never confirm a patient's identity, keeping you on the right side of Standards for the Dental Team.
By operating on a "zero-access" model, we eliminate the need for Data Processing Agreements (DPA) regarding clinical records.
CQC inspectors look for professional handling of complaints. Our neutral, prompt responses demonstrate a well-governed practice.
One careless Google review reply can cost you more than the one-star ever would. We write replies that protect you, not just your rating.
Card held on Stripe. No charge unless you continue.
Even acknowledging that someone was a patient can breach confidentiality. The GDC takes a dim view.
A defensive or emotional reply gets shared and takes on a life of its own. The reply becomes the story.
Silence reads as guilt. Unanswered reviews quietly undermine trust with every future patient who scrolls past.
I spent two decades in compliance and risk in the insurance industry — one of the most heavily regulated sectors outside healthcare. I know what an inadvertent breach looks like.
Dentists are not uniquely careless. The problem is structural. When a complaint arrives in public, the natural response is defensive. You are being asked to stay calm about an attack on your clinical competence in real time. The lawyer who represents himself has a fool for a client. The same logic applies here.
I am not here to manage your reputation in the PR sense. I am here to make sure your public responses are defensible.
— Gary
"Thank you for the feedback. There isn't enough detail here for us to investigate properly..."Acknowledges. Doesn't argue. Routes offline.
"We take all feedback seriously. For patient confidentiality reasons we're not able to respond to clinical concerns here..."Closes the public thread. Opens the right channel.
The Review: "Avoid this place. Terrible service." (No name, no detail).
"Thank you for your feedback. We take all comments seriously, but as there are no details provided here, we cannot investigate this further. Please contact our Practice Manager directly so we can understand your experience."Why it works: It shows you care to the public, but doesn't validate a potentially fake account.
The Review: "Dr. Smith messed up my filling and it still hurts!"
"Thank you for sharing your concerns. For reasons of patient confidentiality, we do not discuss clinical matters on public forums. We would like to resolve this with you privately; please contact us at [Email/Phone]."Why it works: 100% GDC compliant. It refuses to confirm they are even a patient while offering a professional off-ramp.
The Review: A long, emotional rant attacking staff personally.
"We appreciate you bringing this to our attention. We maintain a professional environment for both our patients and our team. To discuss this matter in line with our practice policies, please reach out to us directly."Why it works: It de-escalates. It signals "professional boundaries" to future patients reading the review.
Trial period
At the end, you decide: continue for £99/month or stop. No charge unless you actively choose to continue.
Never. Public replies stay completely general. Anything sensitive gets routed offline.
No. We don't need patient records or system access. Minimum data, maximum restraint.